In 1949, the first Beetle was shipped to the United States. Half a million were to follow by 1960. A mere two years later there were one million Beetles in the U.S. It has not been ascertained that Ben Pon was significantly involved in this success story, even though he was among the first to export them into the U.S. It cannot even be proved that he sold the first Beetle in the United States. He was, in fact, unable to find a partner for a distributorship and left the country with an unpaid hotel bill, but eventually it made him a multimillionaire and one of the richest people in the Netherlands.
In 1971, the dealership was separated from the export division and ran under the name of Pon Dealer. Audi later became a partner of Pon's. The business continued to grow, and in 1980 he incorporated Pon Holdings: an exempt private company with approximately 9,000 employees.